#491 Humans vs. Machines in Marketing: An Interview with Brad Geddes of adalysis.com
In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis.
Discussing the topic of AI and machine learning and its impact in marketing, you'll learn:
- The key strengths of humans vs machines (hurrah!)
- Why the future requires humans & computers to work together
- Why lightning = beef
- Why machines aren't quite ready to write all of your ads
- How machine learning is impacting bid management in paid media
- Why larger corporations have a distinct advantage when it comes to using machine learning
You can connect with Brad on Twitter @bgtheory or via adalysis.com.
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