Welcome back to another episode of the Interior Style Hunter Podcast!
Today on the show we have the lovely Karen Waddilove. Karen is the Head of Events and Corporate Partnerships at Amara, the online destination for luxury home brands such as Missoni Home, Mulberry Home, Ralph Lauren Home and Versace Home.
She has been with Amara for almost a decade and during her time she has had many exhilarating experiences acquiring new brands such as Ralph Lauren. Amara has also been involved in the online interior blogging scene for quite some time with their Amara Interior Blog Awards.
On today’s show we discuss Amara, what they do, how they were founded and when the decision was made to capture the interior blogging sector the way they have. Keep listening to find out more!
Key Points From This Episode:
Tweetables:
“We’re a really strong, creative, caring company.” — @kjwaddilove [0:10:13.1]
“As a PR team we’re about relationship building, we don’t spend a lot of money as a company on advertising.” — @kjwaddilove [0:11:10.1]
“Don’t try and dilute your brand and be everything to everyone, you just can’t.” — @kjwaddilove [0:14:57.1]
Links Mentioned in Today’s Episode: