Today on the podcast we have social media specialist, Michelle Carvill. Michelle is the author of The Business of Being Social and her most recently published, Get Social. She is also the founder of Carvill Creative, a marketing and web design agency, which started 15 years ago. Her company is grounded in traditional marketing and design principles, yet also specialises in working with digital and social media technologies. Inside this episode, Michelle helps us to uncover some truths about social media, why it is crucial for leadership to be on board with social networks, and how to maximise the value of being the face of your business. We also dive into Michelle’s Smart Social Focus Model and learn techniques for applying it to your own business by listening, analysing, engaging, and continuously measuring. Michelle is an absolute social media aficionado, so you do not want to miss out on this episode!
Key Points From This Episode:
Tweetables:
“Social media will only go so far within an organization, unless the leaders get it.” — @michellecarvill [0:02:01.1]
“Social is way more than just about getting followers, and way more than just having a big presence.” — @michellecarvill [0:03:16.1]
“Our values for how we consume and what we think about brands and how we live our lives are aligned with those values that we see around us.” — @michellecarvill [0:10:25.1]
“It doesn’t matter how brilliant your service is, it doesn’t matter how amazing your brand is, if you do not have anybody consuming, you don’t have a business.” — @michellecarvill [0:14:24.1]
“Looking after myself and doing business on my terms really matters to my work-life balance.” — @michellecarvill [0:38:44.1]
Links Mentioned in Today’s Episode:
Michelle Carvill — https://www.linkedin.com/in/michellecarvill/
Michelle on Twitter — https://twitter.com/michellecarvill
Carvill Creative — https://www.carvillcreative.co.uk/
The Business of Being Social — https://www.amazon.co.uk/Business-Being-Social-Harnessing-businesses/dp/1780591705
Get Social — https://www.amazon.co.uk/Get-Social-Strategy-Tactics-Leaders/dp/0749482559 Smart Social Focus Model — https://www.youtube.com/watch?v=aYJhR38F54g
Be More Pirate — https://www.amazon.co.uk/Be-More-Pirate-Take-World/dp/0241307880