Why Start a Blog
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What is a blog?\\xa0 Join Joann Kandrac and Kelly Kole as they share why they started the Kandrac & Kole blog back in 2009 and how it has benefited them and their business.
1.\\xa0 Why?
A. Attracts an audience
- Decide what type of person you want to attract
- Create topics and articles that your audience will find interesting
B. Great marketing tool
- It costs relatively nothing
- Your blogs can be shared and \\u201clives\\u201d online forever
- You can \\u201cadvertise\\u201d yourself without it sounding like an ad
C. Tells your story
- It is your voice
- Be authentic
- Be honest
D. Makes you an authority on a subject or subjects
- Talk about mistakes and what you\\u2019ve learned
- Give examples
- Give your audience a reason to come back
E. Creates opportunities
- Brands will reach out to you
- Guest blog \\u2013 portray yourself in front of another audience and gain followers
- Blog Tours, DIY projects, get free product
F. You can make money from it
- Affiliate Marketing \\u2013 earning a commission by recommending a product or service to your followers
- Blogging for brands
- Ads on your site
- Selling your own products and services
G. Improves SEO
2.\\xa0 \\xa0HOW YOU benefit
A. You will be a better writer
B. You will learn more as you do research
C. You will meet new people
D. You will inspire others
E. You will become more confident as you build an audience
F. You can make money
3.\\xa0 Our favorite blogs:
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