Business Advice From Luann Nigara
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Today we are thrilled to bring a new guest to you. She is not only our friend and industry colleague but a woman we have learned a lot from over the years. LuAnn Nigara began her career more than 30 years ago as a co-owner of Window Works, an award-winning window treatment and awning retailer in NJ. Now she\\u2019s also the host of the top-rated interior design podcast called A Well Designed Business, is a highly sought after speaker and an author of two top-rated books on well-designed businesses.
With so many of us reinventing ourselves and our businesses during the Covid crisis, we thought that now was the perfect time for us to have a lively chat with Luann.
2. SPONSOR
Before we get started and say hello to Luann, we want to tell you that Episode 85 is sponsored by Currey & Company, our go to lighting, furniture and accessory manufacturer. Currey & Company has not skipped a beat during the pandemic \\u2013 their inventory is plentiful and they are shipping without delays. When you visit their website curreyandcompany.com, we want to draw your attention to the Designer Gallery. It is a wonderful way to see their products in situ and in particular a great way to check out the scale of each piece. Currey and Company is very active on all social media platforms so check them out.
3. ON WITH THE SHOW \\u2013 WHAT\\u2019S YOUR WHY?\\xa0
So let\\u2019s jump into this episode and welcome LuAnn Nigara!
\\xa0The last we saw each other, we were sitting at a beautiful dinner in Napa, CA put on by Signature Kitchen Suites and Design Hounds. It was a blast! I remember you turning to us and asking us \\u201cWhat is your WHY?\\u201d\\xa0
As we are all navigating unchartered territories with our businesses during Covid 19, this seemed like a great place to start to allow our listeners to hear what you\\u2019re all about when you coach others. \\xa0
So what do you mean by What is your WHY?\\xa0
4. CHARGING YOUR WORTH
We were doing a photo shoot yesterday of one of our multi-family projects and our photographer was telling us how she\\u2019s branching out with new kinds of photography as helping designers with installations to keep\\xa0 income coming in. She was explaining to us how she was recently asked to shoot an Airbnb for the ridiculous sum of $200 and obviously had to turn it down.\\xa0
You talk a lot about this subject so we would be interested in your business advice during these crazy times when everybody is desperate to keep their pipeline busy on how to maintain your value and continue to charge what you are worth.\\xa0
5. FLEXIBLE BUSINESS PRACTICES
Luann, your wealth of knowledge and gregarious, meaningful advice to our industry is so amazing. Your website is a treasure trove of insightful tools for a well-designed business.\\xa0
As we mentioned, you are a sought-after speaker and the queen of live events. With many of these events on hold right now, what solutions have you come up with for YOUR business?\\xa0
To Keep up with Luann and tap in to all she can offer you and your business, go to her website luannigara.com, tune into her podcast \\u201cA Well Designed Business\\u201d and be sure to purchase both of her books on Amazon \\u2013 The Making of a Well-Designed Business and A Well-Designed Business, The Power Talk Friday Experts. \\xa0Thank you Luann!
Show notes & more: https://www.kandrac-kole.com/podcasts/business-advice-from-luann-nigara
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