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"A great coach can help transform you from where you are today, to where you want to go."

Josh Bonhotal is the VP of Performance at Future, a technology-enabled fitness company that is attacking the massive opportunity in 1 to 1 coaching. 

Before joining Future, Josh served as Director of Sports Performance for Purdue University's men's basketball program, and prior to that, as Assistant Strength & Conditioning Coach for the Chicago Bulls. 

In the conversation, Greg and Josh discuss:

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• How technologies like wearables, video conferencing and texting are opening up a new world of coaching models
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• Why 1 to 1 coaching is so effective - from better knowledge transfer to accountability
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• How Future's model is focused on bringing top-level coaching to the mass market
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• How the industry may evolve and why companies like Future, Eight Sleep, Whoop, Peloton and others may end up "winning together"
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Make sure to follow Josh on Twitter: @jbonhotal

Check out his new podcast: The Future of Human Performance

And if you're interested in trying out Future, use this coupon code: future.co/josh
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Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com.

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Link to (very) raw transcript: https://share.descript.com/view/k6sjRgwKvYP