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Published: July 11, 2023, 6 a.m.

Dr. Hal Hershfield is a Professor of Marketing, Behavioral Decision Making and Psychology at UCLA\u2019s Anderson School of Management. He focuses his research at the intersection of psychology and economics; and his work has been published in the NY Times, Harvard Business Review, and Wall Street Journal, among others.

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Dr. Hershfield is the author of a new book titled Your Future Self - How to Make Tomorrow Better Today, which he and Greg discuss in detail in this conversation.

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In the book, Dr. Hershfield explores deep questions on identity, like:

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• Are we the same person throughout our entire lives?
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• How can we connect more with our Future Self?
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• And how might such an improved connection lead to improved behavior today when it comes to things like our fitness, nutrition and finances?
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Episode segments:

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(04:10) - Hal's fascination with connecting with our future selves

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(08:17) - Are we the same person for our entire lives?

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(12:15) - How Brazil's most notorious serial killer became a different person

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(17:27) - How one of your 5 key personal traits will change in the next 10 years

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(18:41) - Why the closeness you feel with your future self matters... A LOT!

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(25:05) - The "end of history" illusion or why you're not "fully baked" even though it feels that way

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(29:49) - Writing a letter to (and from) your future self

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(33:52) - Hollywood make-up artists and Hal's crazy experience "becoming" his future self

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(40:42) - How to use commitment devices to encourage behavioral change

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(47:52) - Better parenting by being more present (with the help of a "K-Safe")

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(54:22) - The irony of being too focused on the future and missing the present

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Link to (very) raw transcript: \nhttps://share.descript.com/view/51r2mYKG8om\n\nBe sure to follow Hal on Twitter @HalHershfield and Instagram @Hal.Hershfield

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\nDon't forget to follow Greg on Twitter\xa0@gregorycampion\xa0and subscribe to his bi-weekly newsletter:\xa0https://gregcampion.substack.com\xa0

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