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Todd Herman is a world-renowned mental performance coach and mentor to everyone from Olympic athletes and pro sports stars to CEOs and entrepreneurs.

Todd is also the author of The Alter Ego Effect, a ground-breaking book on the power of creating alter egos to help us optimize our performance from the board room to the playing field.

In this conversation, Greg and Todd talk about coaching and identity, and get into the weeds on how all of us can leverage alter egos to improve our performance in various parts of our lives.

Episode segments:

(03:21) \u2013 Todd\u2019s background & coaching business
\n(08:00) \u2013 Why coaching is so rewarding
\n(12:47) \u2013 Red light & green light activities for personal & business growth
\n(16:09) \u2013 The power of taking actions that don\u2019t scale
\n(26:24) \u2013 The best advice Todd ever received
\n(31:29) \u2013 What is the Alter Ego Effect?
\n(44:42) \u2013 Tactics for creating an alter ego
\n(53:44) \u2013 How to decide which area of your life needs an alter ego
\n(56:03) \u2013 Todd helps Greg set up a framework for his own alter ego
\n(01:10:58) \u2013 How giving yourself a new name or look can change your identity
\n(01:18:10) \u2013 One thing Todd has figured out in life that others haven\u2019t

If you don\u2019t follow Todd on social media, make sure to go check him out on Twitter: @todd_herman and on Instagram: @todd_herman

Here is the link to Todd\u2019s book The Alter Ego Effect: https://a.co/d/06kzJao

And finally, if you want to hear more from Todd, go check out this beautiful conversation he had with the great Rich Roll: https://open.spotify.com/episode/7h8e09ZDDzlGE2zy5LNU2o

Link to (very raw) transcript: https://share.descript.com/view/CPVRn24aeba

Don't forget to follow Greg on Twitter @gregorycampion and subscribe to his bi-weekly newsletter: https://gregcampion.substack.com

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