Muhammad Yunus on a new kind of capitalism
\u2018Making money is a happiness. And that\u2019s a great incentive. Making other people happy is a super-happiness.\u2019\n\nThese are the words of Muhammad Yunus, the Nobel Peace Prize-winning Bangladeshi economist world-famous for starting the microfinance movement. That movement is just part of Yunus\u2019s mission to \u2018put poverty in the museums\u2019. A charismatic visionary, as much at ease with global leaders as he is with the poorest of street beggars, Professor Yunus believes every person can play a part in reducing poverty. And they can do this not by writing out a cheque to a charity or through hard-headed capitalism, but by means of a model that lies somewhere between the two. He calls this model social business.\n\nAs Professor Yunus likes to explain it, social business isn\u2019t just about helping the poor \u2013 it can also help to change us. When we put on \u2018social business glasses\u2019 we start looking at the world and thinking about it in new ways. We bring fresh insight to our conventional profit-maximising companies and become... Support this show http://supporter.acast.com/intelligencesquared.\n \n\xa0See acast.com/privacy for privacy and opt-out information.\nLearn more about your ad choices. Visit podcastchoices.com/adchoices