Communicating Brexit: how can the government persuade the public to prepare?
The end of the Brexit transition period means big changes are inevitable at the end of the year. But despite a \xa370 million communications campaign many businesses and individuals are still unaware of what they need to do prepare, let alone ready.\n\nAs the coronavirus crisis continues to dominate the public\u2019s attention and Brexit fatigue persists, the government\u2019s communications campaign has failed to cut through. Meanwhile recent polls suggest increasing numbers of people may be becoming more sceptical about Brexit itself. \n\nThis event explored the challenges facing the government in getting its message across to business and the public: how to persuade business to prepare and how to communicate the outcome of the Brexit negotiations, deal or no deal.\n\nPanellists: \n\nPaul Harrison, Senior Counsel at Lexington Communications and former No.10 press secretary\nJames Johnson, Founding Partner of J.L Partners and former No.10 political adviser and pollster\nJoe Marshall, Senior Researcher at the Institute for Government \nLisa O\u2019Carroll, Brexit Correspondent at The Guardian \n\nThis event was chaired by Jill Rutter, Senior Fellow at the Institute for Government.