PODCAST: 'The Impact of #CX today' w/ @RodStrother of @StarHub in Singapore
Customer experience is a key competitive differentiator for business today. Now, the battle has gone beyond products, prices, and promotions. Brands must engage with customers thoroughly, on the levels of personal preferences and emotions, in order to keep them coming back for more.
In this InspireCast podcast, with our special correspondent in Singapore, Julie Simon, she interviews digital experience expert Rod Strother of Starhub (Singapore's leading info-communications company) where, he shares his thoughts on customer experience, the impact of digital transformation, views on the “customer-first” mindset in light of today’s digital consumers, practical steps on how organizations can evolve their business models to remain relevant to their audiences and finally, views on omni-channel communications.
This episode of the InspireCast is a must-listen for any CX professionals wanting to learn from a true CX and digital experience guru.