Discussions with Deloitte: @Muks7 & @EvaTreumuth discuss ‘Retailization’ in Insurance

Published: July 4, 2017, 4:35 p.m.

In this episode of the InspireCast, Mukul Ahuja once again becomes the guest host of the show to discuss the 'Retailization in Insurance' movement with Eva Treumuth, customer and marketing strategy leader at Monitor Deloitte.

So what do customers want from their insurers? As the very relationship between insurers and customers is changing; today’s consumers have come to expect to get what they want, how and when they want it, and those expectations are spilling into other areas of their life. Savvy insurers have already begun “retailizing” their business, all the better to meet these rising consumer expectations and to get ahead of the competition.

This is a must-listen podcast for any CMOs and CIOs seeking to understand why 'retailization' will require insurers and brokers to actively adopt a retailer mindset, perhaps forge new ways of doing business plus the key principles that will allow organizations to design for customer experience and trust first.