Episode 4: The Store Is Our Brand
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Oh sure, we could sell your favorite Trader Joe\\u2019s products online, but that\\u2019s not who we are. We could collect data about you, but that\\u2019s really not who we are. We strive to make shopping at Trader Joe\\u2019s an enjoyable experience, a fun adventure. For many, a Trader Joe\\u2019s store has long been the place to buy wine, and they ask us, \\u201cHow do you do it \\u2013 offer such great wines at such great prices?\\u201d We\\u2019ll show you the secret on a trip to Napa Valley, California. And why are Trader Joe\\u2019s Crew Members so happy, anyway? The answer is surprisingly simple. Also, the inspirational advice that one customer gave TJ\\u2019s CEO.
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