NFT 2.0: Creating Real Value with Sterling Campbell of Minotaur

Published: March 17, 2022, 5:15 a.m.

b'On this week\\u2019s episode I chat with Sterling Campbell, CEO of Minotaur. Minotaur is a web3 platform that helps people and brands launch NFT projects. There are a lot of steps - including a fair bit of technology - required to take an NFT launch from concept to launch. Minotaur\\u2019s tech-enabled service does all of this. As they put it, they \\u201cbring together artists, blockchain engineers and community managers to build successful NFT projects that can scale.\\u201d\\n\\nSterling has been in NFTs since 2017, which for this space is a long time, so he\\u2019s been around the block a few times and learned a bunch of stuff.\\n\\nIf you are still scratching your head when you hear about NFT, well he breaks it down pretty well in this conversation.\\n\\nHe also dives into what\\u2019s wrong with the industry right now and how he is hoping for a transition to what he calls NFTs 2.0, where NFTs flip from their focus on providing membership access to being technically more integrated as a method for adding value to communities. \\n\\nSterling is the right guy for this space - he has lived at the nexus of media, entertainment and business. And as far as being in a risky space - that\\u2019s not really an issue. He tells us about the time his parachute didn\\u2019t open while sky diving. \\n\\nOh yeah\\u2026and if that wasn\\u2019t enough\\u2026he\\u2019s a DJ that toured with the likes of Lil John and T-Pain. Enjoy the conversation.\\n\\n**Note** I\\u2019m an investor in the company.'