Doing Good Can Make You Money with Tensie Whelan, Director of NYU Stern Center for Sustainable Business
b"On this week\\u2019s guest episode I chat with Tensie Whelan, a Clinical Professor of Business and Society and the Director of NYU Stern Center for Sustainable Business.\\n\\nMany people think that sustainability and profits don\\u2019t align, but Tensie takes us through how they can by connecting the financial sustainability of a business to the social and environmental sustainability of a business's core focus. She believes companies should make money by doing better.\\n\\nShe also runs through the flaws of the broader ESG framework, suggesting ways to improve it.\\n\\nBefore she built the Center for Sustainable Business at NYU Stern, Tensie ran the Rainforest Alliance - a multinational non-profit designed to help conserve rainforests. We dive into that issue and touch on ways to tackle it as well\\n\\nThese are some fascinating and important topics that I think every entrepreneur should think about. I hope you enjoy it."