22. Product Development and Digital Transformation in the Home Appliance Industry

Published: Feb. 5, 2019, 3 a.m.

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Mario Pieper, CDO at BSH Group, delves into digital transformation and its impact on the home appliance industry. Pieper explains how to uncover customer needs and turn ideas into feasible projects. Furthermore, he highlights the importance of effective leaders and an innovation culture in digital transformation journeys.

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