The Opportunities In An Aging Economy

Published: Sept. 14, 2018, 8:30 a.m.

The United States is about to face a \u201csilver tsunami;\u201d a retirement crisis; a health care dilemma. At least, that\u2019s what it seems like, if you read articles about America\u2019s aging population of baby boomers. And the increased number of older Americans *is *going to transform the country. The US Census bureau says that \u201colder adults will outnumber chil\xaddren for the first time in U.S. history\u201d in just a few decades. And they will transform the economy to fit their needs and wants. This presents both challenges and opportunities, according to Joseph Coughlin, author of, \u201cThe Longevity Economy: Unlocking the World\u2019s Fastest-Growing, Most Misunderstood Market.\u201d