Powers of Persuasion
Election season is upon us and everywhere you look someone is trying to coax you to vote for their candidate or issue. As we all know, old habits die hard and getting a person to shift their deeply-held opinions, political or otherwise, isn\u2019t easy.
\n\nJonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania, and the author of, \u201cThe Catalyst - How To Change Anyone\u2019s Mind,\u201d explains why reaching a tipping point isn\u2019t about pushing for more but asking for less -- at least initially.