Zach McGill, The Art and Science of Delivering Highly Personalised Experiences - InnovaBuzz 255
In this episode, I’m really excited to have as my guest, Zach McGill, who is the founder and CEO of Perk Health. Perk Health is a corporate health and wellness platform that provides highly personalised experiences and habit-building coaching using technology combined with psychology and an understanding of human behaviour. Employers who use Perk Health can lower healthcare costs, increase productivity and decrease absenteeism. Perk health delivers its products through a virtual system, and its app retains over ten times the engagement of traditional wellness programs. Perk Health tailors the program to each individual, making it easy and fun to participate. In our discussion, Zach and I talked about: The trigger - action - reward cycle and the big 5 personality model The importance of fun and enjoyment in the journey of building new habits and changed behaviour The importance of frequent and immediate rewards along the entire journey Listen to the podcast to learn more. Show Notes and Blog The Podcasts