Sunny Han, Understanding the Role of Empathy in Defining Customer Needs - InnovaBuzz 232
In this episode, I’m really excited to have as my guest, Sunny Han, Co-founder and CEO of Atlas Solutions, who product Fulcrum Pro, a software that helps businesses grow their bottom line by improving productivity and optimising supply chain with clever use of data and some Artificial Intelligence. Sunny saw businesses struggling with poorly produced software and ill fitting strategies and his team set about to develop a solution that was focused on the user and the user journey, and also make high powered technology solutions available to smaller organizations. In our discussion, Sunny talked to me about: Some of the challenges in marketing an innovative solution that people may not even know they need and how Atlas have addressed those challenges How to have empathy with the customer journey during the user experience Building frameworks for robust discussion that are free of politics Show Notes and Blog The Podcasts