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In this episode, I’m really excited to have as my guest, Steve Weinstein. With a background that spans technology, product development, and entertainment, Steve Weinstein is an innovation expert, entrepreneur, and educator who enjoys building products or teaching others how to build companies using Lean Startup techniques. Steve is Senior VP of Strategy at BMNT Inc, helping to create pipelines of innovation that companies, government agencies, and other large organizations can use to stay competitive. A former C-level executive at a number of startups, he teaches entrepreneurship classes, including Steve Blank’s Lean LaunchPad course, as well as Hacking for Defense and its sister courses, Hacking for Social Impact and Hacking for Oceans, at multiple major universities including U.C. Berkeley and Stanford. Before joining BMNT, Steve was founder and CEO of Motion Picture Laboratories, the Silicon Valley-based R&D center funded directly by the six Hollywood major studios. He was CTO of Deluxe Entertainment; guided the transition from physical technologies to e-commerce at Rovi Corporation; and at Vicinity, a mapping company acquired by Microsoft in 2002. He was also a founding executive and Chief Strategist and Technologist at Liberate Technologies, an interactive television software company. In our discussion, Steve talked to me about: Creating value beyond the dollars in profit The impact of consumer perception on brands What a mission-driven organisation is and how they behave Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/listener for privacy information.