Rebeca Arbona, How to Strategically Name and Create a Distinctive Brand - InnovaBuzz 338
In this episode, I’m really excited to have as my guest, Rebeca Arbona of BrandTrue, a firm dedicated to brand strategy with a focus on new brand creation and naming. Rebeca lives to help brands communicate the truths at their core so they can leap from tall buildings and crush their villains. She’s always been a word geek and, as a kid, read the dictionary for fun, but she somehow ended up with a career in Brand Strategy. So, when she realized that naming combines her love of words with her talent for brand strategy, it was like a radioactive spider bite that unleashed her superpower. She’s now a Strategic Namer and New Brand Creator, crafting breakthrough names and distinctive brands that help her client’s businesses fly. In our discussion, Rebeca talked to me about: The 3 levels of truth - surface truth, social truth, and self-truth The importance of niching down your service and your client Alignment of the brand with strategy and the entire customer journey Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/listener for privacy information.