Nadine McGrath, How to Elevate Your Brand Through Meaningful Content - InnovaBuzz 245
In this episode, I’m really excited to have as my guest, Nadine McGrath of Creative Content Co. Nadine has worked in journalism, public relations and content marketing for over 20 years and has enjoyed an illustrious career in senior media roles. In fact, I remember seeing Nadine on TV, interviewing many celebrities and politicians. Today, Nadine's agency addresses a market gap for a service that combined PR, media training and content marketing, enabling her clients to gain influence and visibility in this ever-changing world of conventional and digital media. In our discussion, Nadine and I talked about: Aligning your Why, What, How and Who to build a congruent message How we need to take care not to overly rely on digital marketing, and to place the human interactions at the forefront of all our business The importance of doing good research Listen to the podcast to find out more. Show Notes and Blog The Podcasts