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In this episode, I’m really excited to have as my guest, Mark Schaefer a globally-recognized blogger, speaker, educator, consultant, and author of multiple books, including one of my favourite marketing books "Marketing Rebellion". As Executive Director of Schaefer Marketing Solutions, Mark specializes in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas, J&J, Dell, AT&T, U.S. Air Force, and the UK government.  Mark is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts.  Mark has also lectured at Oxford University, Princeton, and many other prestigious institutions. In our discussion, Mark talked to me about: Why the job of any business and marketer is to cut through the noise and BE trusted The complex maze of customer journeys and why it's critical to connect with people where they are Why providing insights and connecting the dots, rather than just sharing information, will be critical to success in the fourth marketing rebellion Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/listener for privacy information.