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In this episode, I’m really excited to have as my guest, Kevin Perlmutter. Kevin is a brand strategist and leadership advisor. As Chief Strategist & Founder of Limbic Brand Evolution, he helps companies focus their brand strategy, strengthen customer relationships, evolve business plans, offerings, communications, and customer experience - all through the lens of emotion and motivation to improve brand engagement and customer loyalty.  By bringing behavioral science approaches and insights into the work, Kevin is able to create effective and actionable results for his clients. He is fascinated by the science of emotion, its well-documented power, and one question above all others: How do you want people to feel? In our discussion, Kevin and I talked about: Emotionally connecting with your customers and how to use that emotional connection to uncover unmet and often unconscious needs Customer Experience Orchestration Finding out what makes you desirable as a brand Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/listener for privacy information.