Kate Adams, How Conversational Marketing is Key to Delivering a Remarkable Customer Experience - InnovaBuzz 225
In this episode, I’m really excited to have as my guest, Kate Adams, who is the VP of Marketing at Drift, a conversational marketing platform that connects your sales team with your future customers. Kate is dedicated to bringing businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage of the customer’s journey. In our discussion, Kate talked to me about: Starting relationships with real conversations, that is a start of the customer journey with you Why forms and funnels might not be enough to get more customers The importance of really understanding your customers' pain, what they want to solve and what success looks like for them Show Notes and Blog The Podcasts