Dr Bruno Cignacco, The Art of Compassionate Business - InnovaBuzz 330
In this episode, I’m really excited to have as my guest, Dr. Bruno Roque Cignacco (PhD), an international business consultant, international speaker and business coach. For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He is a university lecturer, and is a Senior Fellow of the Higher Education Academy (HEA – UK). He is also the author of business and personal development books published in different languages. His new book is “The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise” (2019, Routledge). His business is Human Oriented Enterprise. In our discussion, Bruno talked to me about: What is compassion and love in a business context and how to build long-term win-win relationships through caring A service focus as opposed to a selling focus Providing outstanding experiences that trigger positive emotions, at every customer touchpoint Listen to the podcast to find out more. Show Notes and Blog The Podcasts See omnystudio.com/listener for privacy information.