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Our guest in this episode is Dr Aaron Ahuvia, a Professor of Marketing at the University of Michigan-Dearborn and the world\\u2019s leading academic expert on brand love. He has been ranked in the top 2% of all scientists and ranked 22 in the world for research impact in consumer behavior. He has been featured in major media including Time, The New York Times, The Wall Street Journal, Forbes, Der Spiegel, The Nihon Keizai Shimbun (Japan\\u2019s Wall Street Journal), National Public Radio\\u2019s Marketplace, and the Oprah Winfrey Show. Most recently, he is the author of "The Things We Love: How Our Passions Connect Us and Make Us Who We Are".
In our conversation Aaron provides insights into the importance of having multiple relationships with customers and avoiding dependency on a single salesperson. He also shares his perspective on productivity, developing expertise, and the role of sleep in intelligence. Some key points we covered are:
For an illuminating conversation on the psychology of consumer relationships and brand love, listen to the entire podcast.
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