David Brier, How to Transform the Brand You Have Into the Brand You Need - InnovaBuzz 285
In this episode, I’m really excited to have as my guest, David Brier one of the world's top branding experts. David is a branding veteran who for over three decades has provided branding strategies, brand identities, and package design for startups, retail, technology, and tourism brands. His work has been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts, and numerous other publications. He has helped build the brands of the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com, and many regional and local companies as well as several cities. David is also author of the bestseller "Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need" which he has called "the branding bible." In our discussion, David and I talked about: A brand is the entire customer's experience and the customer's transformation A brand is also the art of differentiating A brand needs to build an emotional connection with their audience via the brand story Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/listener for privacy information.