Bryony Thomas, The Marketing Funnel Is Broken - This Is Better - InnovaBuzz 209
Bryony Thomas, of Watertight Marketing. Bryony is an inspirational marketing speaker, and author of the book Watertight Marketing which has been variously described as “a must for small businesses”, as “the entrepreneur’s essential marketing manual”. Through her book, her speaking, her events, and her hands-on support, Bryony gives entrepreneurs and business leaders the clarity, the confidence and structure to transform their marketing to put their business on a sustainable growth curve. In our discussion, Bryony talked to me about: How the standard old marketing funnel has outlived its usefulness as a metaphor and what's a better one The profit - purpose matrix as an adjunct to the ideal client exercise and Taking a long term view of marketing from a customer-first perspective Listen to the podcast to find out more. Show Notes and Blog The Podcasts