Andrus Purde, How to Personalise Your Marketing Effectively - InnovaBuzz 195
In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Andrus Purde, Co-founder and CEO of Outfunnel, which is a SaaS product that helps automate your email marketing based on data in your CRM system. Outfunnel are a small team that built a sales-centric marketing tool, because they were really frustrated with the kind of marketing that doesn’t use data that salespeople have, and with the kind of sales that doesn’t use the data that marketers have. Andrus has a long background in marketing, having worked for both Pipedrive and Skype. In our discussion, Andrus talked to me about The importance of segmentation of your email list, to personalise your marketing effectively Key things to do to improve email deliverability Knowing your customer, what problem you solve and what you and your product stands for Listen to the podcast to find out more. Show Notes and Blog The Podcasts