COVID-19's Impact on Cybersecurity Marketing

Published: Aug. 17, 2022, 6:01 p.m.

b'Marketers rely on events to create brand awareness and generate demand, and physical events are coming back after the COVID-19 pandemic, says Gily Netzer of Perimeter 81. But "not everybody is traveling," she says, so hybrid events - and SaaS-driven corporate networks - are the future for companies.'