BROADCASTS.com

b'

Today, we continue the conversation with founder & CEO of iStaySafe and the TicTocTrack solution for kids.\\xa0 She is a woman on a mission to help parents feel more secure about their kids and promote safety for the most vulnerable in our communities.

Karen Cantwell was like many new mothers preparing for their transition back into the workforce, while anxiously wondering how her first child would brave their first \\u201cbig school\\u201d experience.\\xa0 This woman however, decided to follow the thread of her safety concerns and not stop until she developed the smallest wearable technology for kids in the world!

It apparently did not matter whatsoever that she had zero knowledge about technology!

Going on to develop her own bespoke software and app to link to the watches, people across the country can now locate their loved ones from their smartphones.\\xa0 Most recently, with the acquisition of another company, they have extended into personal safety solutions for aged care and most notably domestic violence.

I am looking forward to diving into the life of this female entrepreneur who never lets her ideas sit on the table \\u2013 not without turning them over, prodding, poking and discovering until she comes up with solutions that transform the community around her.

The Goods on Karen:

As a mum of two young boys, keeping them safe was a constant challenge and something that was always on Karen\\u2019s mind. While she wished she could be with them 24/7 she realised that as they grew and developed into young men they needed to make their own choices around safety. So, in 2012 Karen set out to find tools to help educate her boys and keep them safe by allowing them to stay connected with her in times of need.\\xa0

This quest led her to set up iStaySafe Pty Ltd and develop the TicTocTrack\\xae solution. TicTocTrack\\xae went on to become the worlds\\u2019 smallest safety watch for kids and was one of two watches globally that entered the market in 2014. Karen then went on to develop her own bespoke software platform and App\\u2019s to link the watches to, allowing parents across the country to locate their loved ones from their smart phone or computer. \\xa0

Fast forward a number of years and following the recent acquisition of Find-Me Technologies, Karen\\u2019s company offers personal safety solutions not only to the child safety market but, lone worker, aged care and domestic violence as well. With significant investments from ACAC Innovation and the Qld Government, iStaySafe has been able to build on its start-up roots and initial $150,000 investment from family and friends, into a formidable player in the mobile personal safety market.\\xa0

Prior to iStaySafe Karen held various positions in Sales and Marketing and following 4 years as General Manager of a multi-million dollar Advertising Agency, started her own agency Atlantis Consulting in 2005. She constantly seeks ways to innovate in any business she is engaged with which serves her well in her entrepreneurial journey.\\xa0 Karen hold\\u2019s a Masters in Business Administration from QUT with minors in International Business and Marketing.

Contact Karen:

\\xa0 \\xa0 \\xa0 \\xa0 \\xa0Website: istaysafecorp.com.au

\\xa0 \\xa0 \\xa0 \\xa0 \\xa0TicTocTrack on FB: @tictoctrack

\\xa0 \\xa0 \\xa0 \\xa0 \\xa0LinkedIn: @00karencantwell

\\xa0

Go to http://www.bit.ly/thenatandsarahshow to become part of this growing community of DREAMERS!

\\xa0