Episode 18: Spirits & Cocktails with Simon Ford

Published: Dec. 19, 2012, 3:34 p.m.

b'This week on In the Drink, Joe Campanale sits and chats with renowned bartender and co-founder of The 86 Company, Simon Ford. From running a wine shop to opening some of Englands most lauded cocktail bars, judging spirits in competition and marketing some of the biggest brands on the planet have made Mr. Ford a highly respected voice in the spirits industry. Simon reflects on his experiences through the years in the industry and how things have changed since he helped re-launch Plymouth Gin. Find out why he thinks Pisco could be the new Mezcal and follow along as Joe and Simon taste a few spirits on air and talk shop. This program was sponsored by Fairway Market Whoever thought that from being a bartender youd be flown to places like Sydney and Hong Kong to teach people how to stir a martini? [2:15] Bartenders by their general nature always want something they cant have.[13:58] --Simon Ford on In the Drink'