Episode 150: Camilla Lunelli, Ferrari Wines

Published: Jan. 27, 2016, 3:46 p.m.

b'This weeks guest on In the Drink is Camilla Lunelli of Ferrari Wines. Established in northern Italy\\u2019s Trentino region over a century ago, Ferrari has earned a worldwide reputation as the premier source of luxury metodo classicosparkling wines from Italy. All Ferrari wines are produced according to the regulations of the metodo classicoTrento D.O.C, a process akin to that used by the finest Champagne houses. Ferrari\\u2019s best-known wines \\u2013 Ferrari Brut, Perl\\xe9 and Giulio Ferrari \\u2013 are blanc de blancs, meaning they are made from 100% Chardonnay, apparent in their remarkable delicacy and finesse.Ferrari was founded in 1902 by Giulio Ferrari. After studying in France, Giulio returned to Trentino convinced that his native region\\u2019s terroir was ideal for growing Chardonnay grapes suitable for the production of world-class sparkling wines. A pioneer in Italian viticulture, Ferrari was the first Italian winemaker and viticulturalist to dedicate his vineyards almost entirely to Chardonnay \\u2013 and by 1906 the awards had begun to roll in. Ferrari was well on its way to producing what would soon become the most famous sparkling wine in all of Italy. In fact, Ferrari is a perennial 22-time winner of the Tre Bicchieri award, Italy\\u2019s highest wine accolade, often with Giulio Ferrari and with the most recent honor going to the 2005 Ferrari Perl\\xe9 Nero bottling in 2012. In 1952, Giulio Ferrari, not having any children, chose friend and local merchant Bruno Lunelli as successor for his beloved business. Today, the third generation of the Lunelli family is at the helm, overseeing 300 acres of prime estate vineyards in Trentino. Production is in the hands of a capable team of eight winemakers, led by chief winemaker Marcello Lunelli, and four agronomists. The pursuit of excellence in all areas of Ferrari production and management is an enduring family legacy with several cousins involved from the new generation: Marcello\\u2019s cousin, Matteo Lunelli, is the Chairman of Ferrari F.lli Lunelli SpA, Camilla Lunelli heads up global communications, and Alessandro Lunelli, an engineer by training, is responsible for planning and technical oversight.'