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India\u2019s public distribution system \u2013 its ration shops \u2013 through which subsidised food grains are distributed to the poor is the largest such welfare programme in the world. It is a lifeline that saves millions from hunger. But for the past few years, the Union government has been running pilot projects where fortified rice --- rice enhanced with iron and vitamins \u2013 is being distributed instead of natural grains. The reason given by the government for this switch is that it will reduce anaemia in the population. \nBut a great number of the poor \u2013 especially the adivasi communities \u2013 do not like it, calling it \u2018plastic rice\u2019. Public health experts have also advised caution on giving this rice to people with sickle cell anaemia and thalassemia \u2013 and there is a high incidence both among the beneficiaries of the PDS in India. \nDespite problems at the pilot stage, and reports about lack of adequate quality control and testing infrastructure, the government has a target of scaling up fortified rice universally from March 2024. \nIs there scientific evidence that fortified rice is the best solution for anaemia? Does a poor person who cannot consume fortified rice for medical reasons have an alternative? And what exactly is driving the mega-push towards fortified rice in a country where local grain varieties with higher iron content are available?