It is safe to say that Artificial Intelligence\xa0isn't just a fantasy anymore, we are using AI more and more in our day to day life, be it on our phones or for work.\xa0\nThis year, every smartphone manufacturer, be it Samsung, Apple, Google to Oppo, Nothing, are placing their bets on the technology. They have announced plans to integrate generative AI in phones to provide a personalised user experience. What does this mean?\xa0\nThe thing is, we have been using AI in our phones for a while already. We use it in various ways, be it video stabilization, image enhancement, editing, as a personal assistant, for transcribing, in various apps etc. So, what's next?\xa0\n\xa0\nHost: Nivedita V\xa0\nGuest: Tarun Pathak, Research Director at Counterpoint Technology Market Research.\xa0\nEdited by Sharmada Venkatasubramanian.