Ken Auletta - Frenemies: The Epic Destruction of the Advertising Industry (And Why This Matters)
b'Show #208 | Guest: Ken Auletta | Show Summary: We\\u2019re soaking in advertising. Online, on billboards, flashing on sidewalks \\u2013 iSpace in Japan plans to project ads on the moon by 2020. But advertising is no longer a robust industry. Consumer distrust and ad-killing technology have frayed it into hostile camps with uncertain futures. Still: if you\\u2019re not in the business, why should you care? Because, Ken Auletta says: no advertising means no media.Auletta adds to his long career as a savvy observer of American business and communication with Frenemies: The Epic Destruction of the Advertising Industry (And Why This Matters). Auletta is uniquely positioned to probe this latest turn in a key industry. He\\u2019s penned the \\u201cAnnals of Communications\\u201d column for The New Yorker since 1992; he\\u2019s profiled the greatest influencers of media both traditional and digital, including Bill Gates, Rupert Murdoch, and Ted Turner.'