From JANITOR to Inventing the MULTI-BILLION DOLLAR "Flamin' Hot Cheetos" Empire | Richard Montanez on Impact Theory

Published: June 15, 2021, 12:30 p.m.

I am excited to bring Richard Montanez, former PepsiCo executive, here to share his incredible story of what it means to start with nothing, break ranks, and figure out ways around your limitations along the way. Richard is evidence of someone taking potential and deep conviction and turning it into a massive success. He has been pioneering his way from janitor for Frito-Lay, to a top-level executive, author, and motivational speaker, and it is beyond inspiring. This is why I say action cures all. It doesn\u2019t matter where you start, all that matters is the skills you work hard to acquire and what you do with those skills to forge a life worth living, with meaning and purpose.\xa0Order Richard Montanez new book, Flaming Hot: https://www.amazon.com/gp/product/0593087461?tag=randohouseinc7986-20\xa0\n\nSHOW NOTES:\xa0\nPioneer | Why Richard sees himself as a pioneer beginning with picking grapes [1:44]\nFun Poor | Using imagination and community to have fun in poor conditions at labor camp [4:19]\nJanitor | Richard\u2019s excitement and gratitude becoming a janitor at Frito-Lay [6:50]\nInitiative | Almost fired for no initiative, Richard learns the word and changes his world [11:43]\nTruth Hurts | Richard on why you can\u2019t get offended when someone gives you the truth [14:41]\nProduction Line | Richards journey from janitor to working line and creating new specs [16:00]\nRecord History | Richards advises you to write your history down and take the shot [21:38]\nPhD Calling | How Richard earned his PhD, poor, hungry, and determined [24:29]\nInfluence | Focusing on the right people to influence, not on everyone [25:51]\nCommand Control | Richard on the revelation being told to act like an owner by the CEO [31:15]\nWhat If | Richard\u2019s revelation leads him to \u201cwhat if\u201d and calling the CEO with a new idea [36:37]\nCEO Presentation | Richard details his journey to layout a $2 billion product for pennies [44:35]\nCookie Line | Why you have to get out of line, break ranks, and beat fear with hunger [50:25]\nOvercome Adversity | Richards attitude and grit that got him through the adversities [54:57]\nCareer or Calling | Richard on legacy and having the power of a calling to entrepreneurs [59:27]\xa0\n\nCheck out our sponsors:\xa0\nIndeed: Get a FREE $75 CREDIT to upgrade your job post at indeed.com/IMPACT\nPaleo Valley: Visit paleovalley.com and enter code impact for 15% OFF your first order.\nBlinkist: Go to https://blinkist.com/impact Try it FREE for 7 days and save 25% off your new subscription.\nTaft: Visit taftclothing.com and use code IT10 for 10% off your order of any full priced boot, shoe, or sneaker purchase.\n\nAre You Ready for EXTRA Impact?\nIf you\u2019re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you.\nThis is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day.\nSubscription Benefits:\n\nUnlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more\n\nNew episodes delivered ad-free\n\nExclusive access to Tom\u2019s AMAs, keynote speeches, and suggestions from his personal reading list\n\nYou\u2019ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more:\n\n\nLegendary Mindset: Mindset & Self-Improvement\n\n\nMoney Mindset: Business & Finance\n\n\nRelationship Theory: Relationships\n\n\nHealth Theory: Mental & Physical Health\n\n\nPower Ups: Weekly Doses of Short Motivational Quotes\xa0\n\nSubscribe on Apple Podcasts: https://apple.co/3PCvJaz\nSubscribe on all other platforms (Google Podcasts, Spotify, Castro, Downcast, Overcast, Pocket Casts, Podcast Addict, Podcast Republic, Podkicker, and more) : https://impacttheorynetwork.supercast.com/\nLearn more about your ad choices. Visit megaphone.fm/adchoices