Podcasts Education Impact Alumni Podcast Episode 25: What metrics are important in Alumni Relations--Mark Marshall

Episode 25: What metrics are important in Alumni Relations--Mark Marshall

Published: April 24, 2011, 12:26 p.m.

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On the podcast Mark J. Marshall managing associate in Bentz Whaley Flessner\'s Minneapolis office and I discuss:
  • Most effective measurements for successful alumni program
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  • Difference between program and event participation
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  • Alumni relations programs have a role in fundraising
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  • Making the case for alumni relations
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 About Mark
Mark J. Marshall is a managing associate in Bentz Whaley Flessner\'s Minneapolis office. With over 20 years of development and alumni relations experience, he brings a strong background in major and planned gifts, development operations, alumni relations, annual giving, and campaign strategy to clients. He has a particular interest in strengthening development teams through coaching of leadership and team members.
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Alumni Relations has been an integral part of Mark\\u2019s career. He has been a leader in alumni programming at several types of institutions including K-12 education, a major university and a small college. His career has included Marian Catholic High School in Chicago, The University of Minnesota Medical School, and William Mitchell College of Law. A firm believer in strengthening constituent engagement, Mark believes that we can strengthen our case for the profession by ensuring that we methodically impact our institutions.
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Mark has been a frequent speaker at CASE, AFP, APRA, and other conferences around the country. He holds a bachelors degree from St. Olaf College and an MBA from the University of Phoenix. He is the author of a new blog called the Marshall Art of Fundraising : http://marshallartoffundraising.wordpress.com/
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Send me feedback to paul.clifford@alumnipodcast.com. Please leave comments below or on the iTunes Music store.
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\\nYou can find us here:       itunesPodcastAlley.com Feeds
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\\nMusic used in this episode was downloaded from Podsafe Music Network.
\\nJuly Moon by Brian McRae
\\nPops n\' Buzzes by The New Leads'