#6 Opting out, consent, and the Immersive revolution -Spencer Williams

Published: June 20, 2019, 2 p.m.

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Description:

Spencer Williams has followed a common thread. From documentary, to haunted corn mazes, to boutique immersive experiences for only 1 to 3 guests. The desire to watch a story, a world, a new perspective unfold brought him to the front edge of immersive entertainment.

Creating Walk the Night Immersive, Spencer has developed Tales by Candlelight, The Guest and the Host, and a number of other productions in collaboration with world renowned Bluebarn theatre.

As part of the first cohort of immersive creators, Spencer has helped give legs to the immersive revolution; he, like many others, found a home on the front lines of this changing\\xa0

landscape and decided to stay.


Make it immersive:

Creating magic realism: [2:15]\\xa0


Selected Links from episode:


Show Notes:

  • Make it immersive [2:15]
  • Using personal context to build worlds [13:30]
  • Building options and making a new fields [18:45]
  • Immersive impacting students [21:02]
  • Immersive impact on theatre [22:28]
  • Immersive advertising [25:16]
  • Scent marketing + awareness [26:43]
  • Stepping carefully [27:48]
  • Immersive revolution: \\u201cWhat are we revolting against\\u201d [30:40]
  • The importance of questioning + extended fandom [31:40]
  • Facebook, consent, and why Opt-out, not Opt-in? [33:55]
  • \\u2018Move fast and break things\\u2019 vs. sustainability [37:37]
  • High potential immersive creators [41:27]
  • Spencer\\u2019s work & details of the experiences [45:03]
  • Changes in \\u2018Tales by Candlelight' booking [50:08]
  • Audience ask: \\u2018Find what\\u2019s near you\\u2019 [54:17]
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