No more make pretty; now what? Icon-o-Cast by LUNAR 6/1/2010

Published: June 3, 2010, 4:08 a.m.

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The practice of industrial design has changed more in the past 10 years than in the previous 100. Gone are the days when designers engaged in "make pretty" exercises.

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In this Icon-o-Cast episode, SF design leaders Allan Velzy and Charlie Sheldon join LUNAR\'s John Edson in a conversation about how the Industrial Designer\\u2019s Society of America in San Francisco is helping local designers thrive in this new world through IDSA\\u2019s innovative programs and events.

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