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What are the key ingredients for starting a new beverage company and how can design play a role in launching a product in a super-competitive marketplace? What are the guideposts that guide a startup from pure invention, entrepreneurial drive and consumer preference?
\\n\\nIn this episode of Icon-o-Cast, entrepreneur Albert Cahana talks with LUNAR\\u2019s Gretchen Anderson about the role of design in launching a new product.
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