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In 2013, the now-CEO was working as a consultant\u200a\u2014\u200atired, traveling constantly, and 40 pounds overweight. Fitness wasn\u2019t a priority for him because\u2014in his words\u2014it was hard to make it a priority. The catch: he wanted to be healthier. In his #hurdlemoment, Ethan dropped 40 pounds by building the first version of Aaptiv, which brings top-level digital-only, audio-based training sessions with personal trainers right to your headphones. In episode 36, the founder tells me hilarious stories about the early days of Aaptiv, posing as a surveyor at the gym asking strangers for feedback. He offers essential advice for anyone trying to adopt a new fitness routine and gives the lowdown on his 6 a.m. habit that makes him more productive throughout his entire day.\n\nSOCIAL\n@ethanagarwal\n@aaptiv\n@hurdlepodcast\n@emilyabbate\n\nOFFERS\nHeadspace | Head to headspace.com/hurdle to get 30 days of the entire Headspace library for free.\n\nAthletic Greens | Head to athleticgreens.com/hurdle to get 20 free travel packs ($99 value) with your first purchase, no code necessary.\n\nAaptiv | Enter code \u201cHURDLE\u201d at checkout for a 7-day free trial, then 30 percent off an annual Aaptiv membership ($99.99 to $69.99).