Kelly Cohen
Peter Schorsch hunkers down with Kelly Cohen, lobbyist, strategist and fundraiser who serves as a partner and chief marketing officer for The Southern Group. Since opening TSG’s first regional office in Orlando in 2005, Cohen has used her skills at building partnerships to drive public policy and growth throughout Central Florida, making her a key asset to the region’s businesses and a boon to its development. Cohen describes how Orlando is doing as a region with the ongoing coronavirus crisis. Sadly, she explains, the region is uniquely qualified to manage a crisis after navigating the fall out from the tragic Pulse nightclub shooting. She describes the political component in Central Florida, one that is less partisan than the state as a whole. Disney, she said, has been a great resource in the region because they not only have a team of highly qualified professionals, they also have experience navigating the virus in other ares like California. Cohen also talks about her company’s robust communication strategies and how that’s helping clients navigate the coronavirus crisis. As a statewide firm, Cohen also discusses the importance of focusing regionally on the impacts of coronavirus because different areas are facing unique challenges. Special Guest: Kelly Cohen.