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Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let\\u2019s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Imagine walking down a street today.

No Starbucks
No Pret A Manger.
No Costa.
No Cafe Nero.
No GAIL\\u2019s.
No McDonalds coffee

No coffee.

Imagine a world with coffee?

As an ardent coffee fiend, I couldn\\u2019t live without it.

Rewind to 1986.

Our scone-scoffing, beer-boshing, tea-guzzling Britain was crowned the \\u201cGraveyard of Coffee\\u201d.

A slumpy-grumpy stupor.

If you wanted a cuppa joe, you\\u2019d have to go to swanky-hotel.

Then. Thank heavens.

Two mad scientists. Steven Macatonia and Jeremy Torz. Had just returned slurping up the coffee movement in San Fransisco.

They started UNION and the coffee movement from their Mum's garden shed.

No Union Hand-Roasted Coffee. No Starbucks. No Starbucks. No Coffee movement.\\xa0

The coffee you drank this morning. You owe a great deal to Jeremy and Stephen\\xa0

LOVED this conversation\\xa0

ON THE MENU:\\xa0

1. How to see brand building like a scientist: Stop + evaluate, then go forward, slow is smooth, smooth is fast

2. How to turn OOH into experiential marketing and storytelling to build trust in grocery\\xa0

3. How coffee created the third space for people to operate in outside bars and pubs + how new brands can too\\xa0

4. How founders can avoid cognitive bias: \\u201cDon't drink the cool aid, don\\u2019t ask questions expecting the answers you want to hear\\u201d

5. The \\u201cYou're not stuck in traffic, you are in traffic\\u201d Rule, every new idea needs push and pull\\xa0

Full episode goes live Monday 8am.

Can\\u2019t wait till then, feel free to check out other episodes below\\xa0