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Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -\\xa0 https://www.youtube.com/@HungryFMCG/videos

Let\\u2019s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Are you crap at negotiating?\\xa0

C\\u2019mnnaaan be honest?\\xa0

Challengers are notoriously, hopelessly, woefully crap at negotiating.

I\\u2019m awful.\\xa0

Founders struggle to separate themselves from their business.

David vs. Goliath. Challenger vs. Retailer.\\xa0

It\\u2019s a slog.\\xa0

Thrilled to welcome back Sarah Willingham on el pod.\\xa0

We dive deep into the weeds of negotiating tactics from Dragon\\u2019s Den, being a formidable female founder in a mans world + tonnes more.\\xa0

Sarah Willingham career sparkles:\\xa0

- Head of International Expansion at Pizza Express and Planet Hollywood

- Bought, built and sold the UK\\u2019s largest chain of Indian Restaurants, Bombay Bicycle Club

- 2015 - 2017 - Sarah was a Dragon alongside Peter Jones, Deborah Meaden, Nick Jenkins


- Founded and floated Nightcap PLC in ONE YEAR (London Cocktail Club, Barriro Familia)


- She\\u2019s an investor and chair at TONKOTSU and The Craft Gin Club

You\\u2019re in for a treat!!

ON THE MENU:

1. The 4ft 5 Swimmers Rule: Why founders must follow their unique nature \\u201cgo with your nature, don\\u2019t follow nature\\u201d\\xa0

2. Why you must \\u201cReflect on the past, but don't live in the past\\u201d - you need a propeller to keep going forward\\xa0

3. Dragons Den Negotiations Principles. SEPERATE your self from the negotiation, manage exceptions, assess your worth to the other side of the table, what does great look like\\xa0

4.\\xa0 The hardest thing to do is to step back and let adrenaline "when you have adrenaline you don't have clarity"

5. \\u201cAlways believe there\\u2019s a way\\u201d - \\u201cjust step back and look at the full picture\\u201d