Thomas Straker & Toby Hoppy: How All Things Butter Are Reinventing Butter

Published: Nov. 20, 2023, 5 a.m.

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All Things Butter\\xa0

Spread like wild-fire over social media.\\xa0

My goal: explore All Things Behind-The Butter.\\xa0

Milk the proverbial cow

Baste my brain, melt my mind with wisdom\\xa0

Churn through the conversational fields of curiosity\\xa0

Fill me-mind up Butter Cup (sounds geordie)\\xa0

WHEY-HEY BABYYY !! (God, I sound like a Geography teach-in-with-long-nose-hair-in-Fat-Face)

This conversation BLEW MY MIND\\xa0

Behind the glitzy-ritzy, sparkly-sugar-coated veneers\\xa0

Toby Hoppy Thomas Straker are two absolute grafters with creativity at their core.\\xa0

We talk about the Art of Simplicity and Rational Creativity.\\xa0

THAT picture which almost got Thom cancelled.\\xa0

How to bounce back from rock bottom\\xa0

ON THE MENU -\\xa0

1. How to use social media and content to by-pass market research and find product-market-fit BEFORE you launch\\xa0

2. Why the hardest part for founder is \\u201cpulling the trigger, pull the trigger, build momentum\\u201d Momentum, compounds.\\xa0

3. The Harsh Realities of Creating All Things Butter content - and how to build a content system\\xa0

4. The D2C Ceiling: is d2c less important for Omni-Channel businesses

5. Straker: \\u201ddon't over think creativity\\u201d Creativity is REDUCING not PRODUCING, it\\u2019s taking away and simplifying - love, love, love this!!!!!!

6. Hoppy: Why Founders must embrace \\u201cRational Creativity\\u201d - how ATB are using content to drive ROS\\xa0

Full episode live Monday 8am.\\xa0
Others in comments below.

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