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Subscribe to the Hungry Newsletter for more Challenger Sales Tips and Tricks (coming soon)

Maybe THE most important podcast I\\u2019ve EVER recorded.

Getting ON shelf is EASY.

Getting OFF shelf is HARD

The work really starts getting your brand in peoples hands, homes and habits.

\\U0001f36f Struggling to win a listing?

\\U0001f36f Shoddy Rate of Sale on the verge of being delisted?

\\U0001f36f How to ACTUALLY manager availability without pissing off your buyer?

\\U0001f36f How to negotiate Joint Business Plan\\u2019s with buyers?

THIS IS FOR YOU.

Dee-lighted to Welcome back the wise and pithy, Chris Dee to the podcast.

Chris was the former CEO of Booths and Director of Food and Home at Harrods.

NED at worlds best pb ManiLife, Get More Vits, Lucy's Dressing,

\\U0001f36f THE 9 PRINCIPLES OF THE GROCERY (get these tattooed on you!)

1. The Ingredients for Incrementality: new shopper + value vs. volume

2. Ego is The Enemy: Why too much distribution is dangerous + get permission to fail

3. Make Your Buyer Famous: what are their KPI\\u2019s

4. Escape The Brand Bubble: LinkedIn vs. Reality

5. The Art and Science of Pricing and Promotions: reframe price laddering and off shelf

6. Don\\u2019t Score an Own Goal: availability dangers and communicating at all levels

7. Negotiation is Not a Game: align your behaviours with talk

8. Sequentially Build Your Brand: build distribution DENSITY

9. Break Category Rules Steal Clothes from other categories

Full episode goes live Monday 8am.

Some say, good things come to those who slap the subscribe button

If you have 0.2 seconds, I\\u2019d be so grateful

G\\u2019wan ya\\u2019s kna\\u2019s ya\\u2019s wan\\u2019s ta\\u2019s

Mackenzie Jones - the FMCG recruitment specialists.

There\\u2019s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

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www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.\\xa0 BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you\\u2019re not losing sales/leaving money on the table.