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If Willy Wonker chinned a few shandy\\u2019s and fornicated with Lego Land.

Their love child?

Pleesecakes.

Scrolling through their Insta, irreverent and utterly unctuous.

Cathedrals of Cheese cake, coquettish and magnificent, doused in delicious decoration.

Mind-bendingly banging.

Pleese Me, Pleese Me, Pleese Me - Teeeasee me babyyy, Til\\u2019 I lose control

My Childhood-Curiosity carouses with my Dad-Bod gluttony.

Pleeeeeese Sir, Gimme Mo\\u2019, MO

BUT.

Peel behind the pleasing veneer and meet their founder, Joe Moruzzi

Joe has thunderous-tenacity bubbling in his bones and transforms Fear from Foe to Friend.

Joe\\u2019s built a DIE-HARD community of Pleesecake fans.

- Won listings at Ocado Group, Whole Foods Market, Amazon Fresh
- Made cakes for the Queen and whole bevy of celebrities.
- Pivoted their business Cheese Cake model to create Freeze Cakes
- Been on live TV with Holly Willoughby and Phil Schofield and entered the Dragons Den.

Our conversation is for anyone wading through repugnant-gloomy puddles of self-doubt, imposter syndrome and fear.

ON THE MENU:

1. WHY FOOD AND DRINK FOUNDERS MUST SAY NO TO MAJOR SUPERMARKETS - THE OPPORTUNITY MUST BE WIN-WIN

2. HOW FOOD AND DRINK FOUNDERS CAN TURN FEAR INTO THEIR FREIND - EMBRACE THE FEAR AS EXCITEMENT

3. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH BAD DAYS TO APPRECIATE GOOD DAYS - GOOD DAYS. BAD DAYS MINDSET.

4. KEY LESSONS IN BUILDING A SOCIAL MEDIA FOLLOWING FROM JOE WICKS: GREAT CONTENT WILL ALWAYS BE FOUND + AUTHENTICITY

5. HOW TO PIVOT YOUR INITIAL PRODUCT TO FIND THE PRODUCT-MARKET-FIT PANACEA: LOOK FOR THE SIGNALS